Goldbelly, the cross-country food delivery service who saw sales skyrocket during the pandemic, enlisted Godfrey Dadich to help communicate their unique offerings all while showcasing their delectable restaurants. Our team conceived 5 new franchises ranging from original Q&As with restaurateurs to Goldbelly customers’ personal anecdotes, and set out to write, art direct, and produce 20 stories to be published across Goldbelly’s verticals to their 300k+ followers.

Ranging from original illustrations to commissioned photography and set design, my work set out to showcase the narrative power of Goldbelly’s offerings. I was pivotal in developing an art direction style, assisted with editorial shoots, created custom spot illustrations, and lead design and layout for all verticals for use in social and web placements. The result is a collection of poignant stories showcasing the emotional resonance of food, arming Goldbelly with a powerful arsenal of editorial content to connect people with their services.